How we do it
We outperform our competitors because we have our own Revenue Management System
A Revenue Management System or RMS is the software tool used for revenue management, which in the case of tourist apartments is basically price and availability management.
By price we refer both to the specific price set for that day and to what is related to rates and different conditions of the final price for the guest: promotions, extra guest cost, cancellation policy, etc.
By availability we refer fundamentally to what in the sector we call "calendar opening", its dynamic management and above all, the minimum stay.
Our Software
Broadly speaking, our software, which is an RMS, consists of a cloud platform that monitors in real time the different variables that affect the optimal construction of price and availability.
Specifically, for each of our client's properties we monitor in real time:
- the current occupation in the area of the property
- the prices at which similar properties have been rented up to now
- the prices at which similar properties are currently being offered
But we have 2 secret sauces! ;)
Our first secret sauce is that from the first data set (current occupancy), using historical series that we have been storing, we are able to project the real occupancy that will be in the area on the date of check-in.
We apply Azure Machine Learning tools to these large amounts of data that we are collecting to be able to build models with a minimum margin of error.
And the second is that we continuously monitor the position of our client's ad on the results pages of Online Travel Agencies, such as Airbnb and Booking.com.
Having all this information continuously updated and with a high level of detail, we apply already proven strategies. These strategies are different for each city and are parameterized according to the seasonality and evolution of the lead time in the area of application.
Then, we evaluate which is the most appropriate strategy for the area and property of our client and we adapt it by parameterizing it property by property.
And finally, we accompany the execution of these strategies with continuous monitoring of the property's performance by the revenue manager responsible for our client's account.
With this way of working we are easily achieving improvements of more than 20% in the revenue of our clients.
Interested? Here are your next 3 steps:
1.
Book a call with us
Select a date & time of your convenience in our calendar
2.
Short Interview
We ask you about your current situation to analyse the hidden potential
3.
Get a Proposal
We will send you a non-binding proposal to support your growth!
If you are an Airbnb or Booking.com host with more than 10 properties, we must talk!
¡Book a short interview and let's talk about improving your revenue!